I have experience creating both long-form presentation videos as well as short-form trending verticals, both for my own social channels (YouTube 9.8K subscribers & Instagram 2.1K followers) and for relevant companies to use on their official social media profiles and websites.

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How did you get into this?! I understand why people ask me that more than most other frequently-asked questions!

 

The short answer: when I became a medical marijuana patient in 2016, two years after medical became legalized in my home state of Florida, I noticed a need for more detailed information about the products being offered from the (then-limited) medical dispensary options. The manufacturer websites gave obscure names like their brand's trademarked titles of products, ingredients lists that raised more questions than answers ("why is there MCT oil in my vape cart, and what is that, plus what are terpenes?") 

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I thought about one of my favorite ways to receive information - young me fell in love with learning advanced makeup application techniques from strangers in YouTube videos, in the platform's early days, decades ago. Knowledge and skills that I learned from watching videos, never left me, and I realized the power of transmitting education and information through the internet. Humans with specific issues don't have to feel alone anymore when someone's posting the answers to their questions.

 

I thought, this definitely isn't makeup, but maybe a show & tell video about my experiences might help people understand this stuff... Over 200 videos later, every time I think we're done with the channel, something new comes up and before I know it I'm editing another video. But it's when my community members tell me that they found a product that they love from my social posts, I get excited for the next one!